FALKEN To Have A Display Booth At TOKYO AUTO SALON 2018

Sumitomo Rubber Industries, Ltd. (CEO: Ikuji Ikeda) is pleased to announce that they will have a FALKEN Booth at the upcoming TOKYO AUTO SALON 2018, which will be held from Friday, January 12 through Sunday, January 14 at Makuhari Messe in Chiba Prefecture.

This year’s FALKEN Booth was designed around the theme of “Avant-Garde—Eschew Common Thinking.” As such, the booth will feature displays with visual impact—such as festive illuminations created by a plethora of LED monitors hanging from the ceiling—to accentuate FALKEN’s image as a brand that is actively engaged in avant-garde activities, which include such new challenges as air racing and European soccer league sponsorship in addition to the brand's longstanding participation in motorsports.

This year’s booth will also feature displays of the FALKEN Motorsports BMW M6 GT3 racecar that competed in the 2017 24-Hours Nürburgring endurance race (on display in Japan for the first time ever) as well as a scale model of the race plane piloted by Team FALKEN’s Yoshihide Muroya as he soared to victory to become the series champion of the 2017 Red Bull Air Race World Championship. A talk show with Yoshihide Muroya will be held at the FALKEN Booth on Saturday, January 13.

Through these and other exciting displays, they will promote FALKEN’s image as a youthful and energetic brand in addition to showcasing the latest lineup of high-performance FALKEN tires.

Display Contents
  • FALKEN’s Latest Tire Lineup
  • FALKEN Motorsports BMW M6 GT3
  • Red Bull Air Race Team FALKEN Race Plane (Scale Model)