Stamford Tyres Malaysia Well Positioned in the Market with Falken Strong Product Portfolio

Stamford Tyres (M) Sdn Bhd, the sole distributor of Falken Tyres in Malaysia has released various lines of tyres such as Falken Azenis FK510, Ziex ZE914 Ecorun, Sincera SN832i and the latest Ziex ZE310R Ecorun, to cater for the different needs of the local market.

Introduced in April 2021, the new high-performance Ziex ZE310R Ecorun features an asymmetric pattern with optimised block rigidity distribution. Being the winner of numerous awards from independent testing organisations, Tyre Specialist Moo Chee Fong said, the ZE310R has received an encouraging response from the market despite the Covid-19 pandemic.

“We call the new ZE310R as a ‘baby’ version of the Azenis FK510, which implies that the new tyre leverages FK510’s technologies. These include the compound of the tyre benefits from the latest research and development of Sumitomo Rubber Industries, Ltd (SRI) called Advanced 4D Nano Design technology. This feature offers excellent traction and grip on wet and dry roads, as well as improved wear life. Consistent contact with the road surface is achieved, thanks to its Adaptive Constant Pressure (ACP) tread design. The new tyre also features the latest in noise reduction technology which provides a more comfortable ride.”

The creation of this tyre by SRI, he pointed out is to cater for performanceoriented and price-sensitive consumers. The timing is just right, he said, as the population of this segment is on the rise due to the pandemic.

Other features, he continued, include wide circumferential grooves for efficient water evacuation, sharp handling response, enhanced resistance against aquaplaning and shorter braking distance.

Apart from that, he said, the new tyre offers two different groove designs. A 3-groove design for 195 mm width tyre sizes downwards to maximise profile stiffness and increase tyre footprint, while the 4-groove design for 205 mm width tyres and upwards increases water evacuation and enhances straight-line wet performance. It is available in 63 sizes, ranging from 15 to 18 inches in diameter – the 40-70 series, and is approved for the speed classes H/V/W (210-270km/h).

“Although the ZE310R is new in Malaysia, its European version- the Ziex ZE310 was launched in Europe in 2017.  It has won numerous high ratings from third party independent tests. The Auto Bild 15” summer tyre test and the Tyre Reviews Ultimate summer tyre test 16” have demonstrated that the ZE310R performs particularly well when it comes to safety-related criteria, with excellent traction and grip on wet and dry roads,” he added.

Meanwhile, the Azenis FK510 is an ultra-high performance tyre designed for SUV and passenger car drivers looking for excellent grip and outstanding performance. The 4D Nano Design enables Falken engineers to optimise new compounds at the molecular level, enhancing both wear and wet weather traction. With Tension Control Technology, he explained Falken’s proprietary casing mould shape provides a more flexible middle sidewall area to absorb shock while providing enhanced handling capability through the rigid outside shoulder tread and bead area of the sidewall. Whereas, its Adaptive Constant Pressure (ACP) pattern design improves the footprint of the tyre, distributing the pressure evenly throughout the contact patch. It also enhances both directional stability and vehicle stopping distances.

The FK510 has captured a fair share of media attention by ranking 2nd place in Germany’s Auto Bild tyre review, earning a ‘Highly Recommended’ and ‘Best Value for Money’ rating in Auto Zeitung’s summer tyre test 2021.

Covering a wide range of today’s luxury sport vehicles, the FK510/SUV is available in 105 dimensions, with sizes ranging from 17 to 22-inch.

Engineered for performance and cost-saving fuel efficiency is the high-performance Ziex ZE914 Ecorun, with its low rolling resistance compound, the tyre offers more mileage and better wet braking, he explained.

“This tyre has an asymmetric tread pattern with four straight and wide circumferential grooves for hydroplane resistance. Its high rigidity rib construction provides good wet and dry braking stability. Slots and sipes can be found throughout the tyre, which has beenoptimised for even tread wear, comfort and traction.” 

The ZE914 is available in 58 sizes, ranging from 15 to 18 inches in diameter.

Falken has also never forgotten the small car drivers, Lim said, so the Sincera SN832i is the tyre that has been designed specifically for them. It is engineered to maximise economy, comfort and durability for compact cars.

“It offers a comfortable ride and low noise with good fuel efficiency. Other key features include lateral rigidity distribution, an optimised tyre foot print and contact pressure, as well as optimised wear energy during cornering. It has 34 sizes, ranging from 12 to 16 inches.”

Visit Stamford Tyres Retails or Stamford Tyres’ website at You can also check out their Instagram or Facebook @FalkenMalaysia for more information.